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We’re suckers for clever guerrilla campaigns. We’re also suckers for sustainability. So, naturally, we’re all over campaign for environmental nonprofit.From condom “fillets” to styrofoam “bites” packaged like something you’d find at Whole Foods, the Catch of the Day campaign is a visceral reminder of how pollution both stifles wildlife and ultimately ends up on our plates.The junk is all 100% authentic, hand-picked from various beaches across America, from Galveston to South Padre Island to Venice Beach.Yep, the condoms too.The campaign positions littering as the antithesis of the true surfer spirit of bonding with nature, respecting it, and appreciating its raw beauty.
Because nothing puts as big a damper on that appreciation as having a cigarette bud stick between your toes while walking on a wild beach.Best part: Packaged in (we hope post-consumer) plastic to look like seafood, the stuff is offered at real farmers’ markets across the coasts. Talk about authenticity and stride-stopping impact. Genius.Out of Saatchi & Saatchi, LA.via (Thanks, ). IPod earbuds on, passing people by without eye contact, drifting through the metropolitan maze in your own little bubble. Sound familiar? It’s the Large City Syndrome, and we’ve all got it to some extent. This being an indiscriminate ideas blog, we’ve put together a selection of the year’s best ideas — big and small, spanning a multitude of categories, and held together by the sole common tangent of being truly, tangibly, future-changingly innovative.
Here’s our shortlist for the 8 most compelling ideas of 2008. ITUNES GENIUSMusic recommendation services have been around for a while, driven by smart algorithms that seem to know your music taste better than your bff. But despite all the Pandoras and Last.fm’s of the world, the music industry and its business model are falling apart. And digital music leader iTunes may have a win-win solution for both consumers and the industry, thanks to the recently released feature.So why is Genius genius? It works remarkably well — its recommendations are immaculate and the playlists it builds can rival even the most meticulously compiled mixtape that your 8th-grade sweetheart spent 3 weeks crafting. More importantly, it fights the two deadliest threats to today’s music industry — the “fandom” (Last.fm may be great at helping you discover new favorite artists, but not so great at cashing the fandom check) and consumer’s music library overload.
(Anyone with more than a few hundred songs in their iTunes, which is pretty much everyone, is slowly losing track of the tracks and forgetting some of those artists even existed.)In a world where keeping up with our own music is becoming overwhelming and getting new stuff is anything from burdensome to illegal, Genius steps in as a welcome and well-crafted one-two-punch solution. LZR RACERNo one made more waves in Summer ’08 than wonderboy Michael Phelps. And when a record-breaking 8 Olympic gold medal streak is almost shadowed by another wave-maker, we know there’s something big going on.Wave-maker in point: Speedo’s technologically supreme and ethically controversial.
It’s been called anything from “” to downright for non-LZR-wearing swimmers.But here’s the thing: 3 years of R&D produced technology that’s utterly groundbreaking and innovative and all those superlatives attached to true progress. So we find it ridiculous to put a “moral” label on it.
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It’s like saying that cars should’ve never upgraded to better tires because it would’ve been unfair to all the lagging manufacturers, or Firefox should’ve never revolutionized the web browser because it was unfair to Netscape and Internet Explorer.Progress has to start somewhere, and the laggards better suck it up and learn to keep up. YES WE CAN SONGWe’ve featured it. And, yep, we’re doing it yet again. Because ‘s deeply moving, celebrity-powered remix of Obama’s New Hampshire primary speech managed to do something extraordinary, something never before seen in the stiff world of politics: Tap the very emotional chord that makes people so profoundly moved by and connected to music, and translating it to political motivation.The resulting became the most-watched election-related video on YouTube and we strongly believe it had a lot to do with getting the President Elect that much-needed, make-or-break youth vote.